Featured Snippets: Rich Results Types and ExamplesFeatured Snippets

16 min


Featured Snippets are a type of special content that can appear at the top of the search results page in response to a user’s query. They are designed to provide quick, relevant answers to users’ questions, and are generated by Google’s algorithms.

Some examples of queries that might trigger a Featured Snippet include:

  • “What is the capital of France?” (paragraph snippet)
  • “Top 10 tourist attractions in New York City” (list snippet)
  • “Compare the features of the iPhone 12 and Samsung Galaxy S21” (table snippet)
  • “How to make a chocolate cake” (video snippet)
  • “Best beaches in California” (panel snippet)

Rich Results, on the other hand, are a type of special content that can appear in Google search results and provide more visual and interactive information to users. They may include things like images, videos, and other media, as well as structured data that allows them to be displayed in a more visually appealing and interactive way. Examples of Rich Results include recipes, products, events, and more.

What are Featured Snippets?

Google Featured snippets, also known as position zero, are blocks of rich results taken from a website by search engines, that best answers a question query, at a glance.

Types of Featured Snippets

There are several types of Featured Snippets, including:

  1. Paragraph snippets: These are snippets that contain a paragraph of text, which is usually a summary or excerpt from the webpage.
  2. List snippets: These are snippets that contain a list of items, which may be numbered or bullet-pointed.
  3. Table snippets: These are snippets that contain a table of data, with rows and columns.
  4. Video snippets: These are snippets that contain a video, which may be embedded in the search results page or linked to the source webpage.
  5. Panel snippets: These are snippets that contain a panel of information, which may include things like images, text, and links.

1. Question Query (Paragraph) Snippet

A question query is a search query that is a question, such as “What is the capital of France?” A snippet is a summary of an answer to a user’s question, often displayed at the top of the search results page. In the context of search engines, a snippet is often the text that appears below the title of a search result, and is intended to provide a summary of the content and give users an idea of what the page is about.

In the case of a question query, the snippet might be a Featured Snippet, which is a special type of snippet that appears at the top of the search results page and is designed to provide a quick, relevant answer to the user’s question. Featured Snippets are generated by Google’s algorithms, and are intended to help users find the information they are looking for as quickly as possible.

2. List Snippet

A list snippet is a type of Featured Snippet that displays a list of items in response to a user’s query. List snippets are often displayed at the top of the search results page, and are designed to provide users with a quick and easy way to find a list of related items.

List snippets may include things like:

  • A numbered or bullet-pointed list of items
  • The title of each item in the list
  • A brief summary or description of each item
  • A link to the source of the information

List snippets are generated by Google’s algorithms, and are intended to help users find the information they are looking for as quickly as possible. They can be very helpful for users who are looking for a list of related items, such as a list of tourist attractions in a particular city, or a list of the best restaurants in a particular area.

3. Table Snippet

A table snippet is a type of Featured Snippet that displays a table of data in response to a user’s query. Table snippets are often displayed at the top of the search results page, and are designed to provide users with a quick and easy way to find and compare data.

Table snippets may include things like:

  • A table of data, with rows and columns
  • Headings for each column of the table
  • The data contained in each cell of the table
  • A link to the source of the information

Table snippets are generated by Google’s algorithms, and are intended to help users find the information they are looking for as quickly as possible.

4. Video Snippets

query. They are often displayed at the top of the search results page, and are designed to provide users with a quick and easy way to find and watch a video related to their query.

Video snippets may include things like:

  • A thumbnail image from the video
  • The title of the video
  • A brief summary or description of the video
  • The duration of the video
  • A link to the source of the video

To optimize your website for video snippets, you should make sure to include high-quality videos on your website and use appropriate tags and structured data to help Google understand the content of your videos. You should also consider hosting your videos on a video platform like YouTube, which can make it easier for Google to find and index your videos.

5. Panel Snippets

Panel snippets are a type of Featured Snippet that display a panel of information in response to a user’s query. They are often displayed at the top of the search results page, and are designed to provide users with a quick and easy way to find and access a variety of related information.

Panel snippets may include things like:

  • Images or other media
  • Text or other information
  • Links to additional resources

What are Rich Results

Rich results are special search results that go beyond the standard blue link. They include features like images, ratings, and other visually enhanced elements that make it easier for users to find and understand relevant information on the search results page. There are several types of rich results, including:

  • Recipes: show a list of ingredients, cooking time, and ratings
  • Events: show the date, location, and other details about an event
  • Products: show the price, availability, and reviews for a product
  • Jobs: show the job title, location, and company for a job listing
  • Videos: show a thumbnail image and the duration of a video
  • Music: show the artist, album, and a preview of a song

To be eligible for rich results, your website needs to meet certain technical requirements and follow Google’s guidelines. You can use Google’s Rich Results Test to see if your website is eligible for rich results.

Various rich result types

You can see information about any rich result types (structured data) found on the page. Information includes the number of valid items found on the URL, descriptions of each item, and details about any warnings or errors found. The following rich result types are supported:

1. Breadcrumb

A breadcrumb rich result is a type of Rich Result that displays a breadcrumb trail in the search results page. Breadcrumb trails are navigational aids that show the hierarchy of pages on a website, and can help users understand the context of a page and how it fits into the overall structure of the site.

Breadcrumb rich results are typically displayed as a horizontal list of links, with each link representing a page in the hierarchy. The current page is usually highlighted or bolded in some way to indicate that it is the page being displayed.

Breadcrumb rich results can be very helpful for users who are looking for information on a particular topic and want to understand how the page they are viewing fits into the overall structure of the website. They can also be helpful for search engines, as they can provide additional context and help search engines understand the relationships between different pages on a website.

To optimize your website for breadcrumb rich results, you should use structured data to mark up the breadcrumb trail on your pages and make it easier for search engines to understand the hierarchy of your website. You can also use breadcrumbs in your internal linking structure to help search engines understand the relationships between your pages.


2. Dataset

A dataset rich result is a type of Rich Result that displays a dataset in the search results page. A dataset is a collection of data, usually organized in a structured way, and can include things like statistics, measurements, and other types of data.

Dataset rich results are typically displayed as a table of data, with rows and columns, and may include things like:

  • The title of the dataset
  • A brief summary or description of the dataset
  • A link to the source of the dataset
  • The data contained in the dataset

Dataset rich results can be very helpful for users who are looking for data on a particular topic, such as statistical data, measurement data, or other types of information. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for dataset rich results, you should use structured data to mark up the data on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality data on your website, and use appropriate tags and descriptions to help search engines understand the context of your data.


3. Event

Event rich results are a type of Rich Result that display information about events in the search results page. Events can include things like concerts, festivals, conferences, and other types of gatherings.

Event rich results typically include things like:

  • The name of the event
  • The date and time of the event
  • The location of the event
  • A link to more information about the event
  • An option to add the event to a calendar

Event rich results can be very helpful for users who are looking for information about upcoming events, and can help them find events that are relevant to their interests. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for event rich results, you should use structured data to mark up the events on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality information about your events, and use appropriate tags and descriptions to help search engines understand the context of your events.


4. FAQ

FAQ (Frequently Asked Questions) rich results are a type of Rich Result that display a list of questions and answers in the search results page. They are designed to provide quick, relevant answers to users’ questions, and can be very helpful for users who are looking for information on a particular topic.

FAQ rich results typically include things like:

  • A list of questions
  • The answers to the questions
  • A link to the source of the information

FAQ rich results can be very helpful for users who are looking for information on a particular topic, as they can provide quick answers to common questions in a concise and easy-to-use format. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for FAQ rich results, you should use structured data to mark up the questions and answers on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality questions and answers on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


5. Fact check

Fact check rich results are a type of Rich Result that display information about the accuracy of a claim or statement in the search results page. They are designed to help users understand the truthfulness of a claim, and can be very helpful for users who are trying to verify information on a particular topic.

Fact check rich results typically include things like:

  • The claim being fact-checked
  • A summary of the fact-check
  • The conclusion of the fact-check (e.g. true, false, partially true)
  • A link to the source of the fact-check

Fact check rich results can be very helpful for users who are trying to verify the accuracy of a claim, as they can provide information from a reliable source about the truthfulness of the claim. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for fact check rich results, you should use structured data to mark up the claims and fact-checks on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality fact-checks on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


6. Guided recipe

Guided recipe rich results are a type of Rich Result that display a recipe in the search results page, along with step-by-step instructions for preparing the recipe. They are designed to help users follow a recipe and make a dish, and can be very helpful for users who are looking for recipe ideas or trying to cook a particular dish.

Guided recipe rich results typically include things like:

  • The name of the recipe
  • A list of ingredients
  • Step-by-step instructions for preparing the recipe
  • Photos or videos of the finished dish
  • Nutritional information
  • A link to the source of the recipe

Guided recipe rich results can be very helpful for users who are looking for recipe ideas or trying to cook a particular dish, as they can provide detailed instructions and photos to help guide the cooking process. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.


7. How-to

How-to rich results are a type of Rich Result that display step-by-step instructions for completing a task in the search results page. They are designed to help users learn how to do something, and can be very helpful for users who are looking for information on a particular topic.

How-to rich results typically include things like:

  • The name of the task
  • A list of materials or tools needed
  • Step-by-step instructions for completing the task
  • Photos or videos demonstrating the steps
  • A link to the source of the instructions

How-to rich results can be very helpful for users who are looking for information on how to do something, as they can provide detailed instructions and photos or videos to help guide the process. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for how-to rich results, you should use structured data to mark up the instructions on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality instructions on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


8. Image License

Image License rich results are a type of Rich Result that display information about the license of an image in the search results page. They are designed to help users understand the terms under which an image can be used, and can be very helpful for users who are looking for images for their own use or for commercial purposes.

Image License rich results typically include things like:

  • The name of the license
  • A summary of the terms of the license
  • A link to the full text of the license
  • A link to the source of the image

Image License rich results can be very helpful for users who are looking for images to use in their own projects, as they can provide information about the terms under which the images can be used. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for Image License rich results, you should use structured data to mark up the licenses of the images on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality images on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


9. Job posting

Job posting rich results are a type of Rich Result that display information about job openings in the search results page. They are designed to help users find job opportunities, and can be very helpful for users who are looking for work or considering a career change.

Job posting rich results typically include things like:

  • The title of the job
  • A brief summary or description of the job
  • The location of the job
  • The date the job was posted
  • A link to the job posting

Job posting rich results can be very helpful for users who are looking for job opportunities, as they can provide information about a wide range of job openings in a convenient format. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for job posting rich results, you should use structured data to mark up the job postings on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality job postings on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


10. Logo

Logo rich results are a type of Rich Result that display a logo in the search results page. They are typically displayed next to the website’s name in the search results, and can be very helpful for users who are trying to find a particular website or identify a particular brand.

Logo rich results typically include things like:

  • The logo of the website or brand
  • The name of the website or brand
  • A link to the website

Logo rich results can be very helpful for users who are trying to find a particular website or identify a particular brand, as they can provide a visual representation of the website or brand in the search results. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for logo rich results, you should use structured data to mark up the logo on your website and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality logos on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


11. Product

Product rich results are a type of Rich Result that display information about a product in the search results page. They are designed to help users find and compare products, and can be very helpful for users who are looking to purchase a particular product or are considering different options.

Product rich results typically include things like:

  • The name of the product
  • A brief summary or description of the product
  • Photos of the product
  • The price of the product
  • Ratings or reviews of the product
  • A link to the product page

Product rich results can be very helpful for users who are looking to purchase a particular product or are considering different options, as they can provide a wealth of information about the product in a convenient format. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for product rich results, you should use structured data to mark up the products on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality products on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


12. Q&A page

Q&A (Questions and Answers) page rich results are a type of Rich Result that display a list of questions and answers in the search results page. They are designed to provide quick, relevant answers to users’ questions, and can be very helpful for users who are looking for information on a particular topic.

Q&A page rich results typically include things like:

  • A list of questions
  • The answers to the questions
  • A link to the Q&A page

Q&A page rich results can be very helpful for users who are looking for information on a particular topic, as they can provide quick answers to common questions in a concise and easy-to-use format. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for Q&A page rich results, you should use structured data to mark up the questions and answers on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality questions and answers on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


13. Recipe

Recipe rich results are a type of Rich Result that display a recipe in the search results page. They are designed to help users find recipe ideas and learn how to make a particular dish, and can be very helpful for users who are looking for cooking inspiration or trying to make a particular dish.

Recipe rich results typically include things like:

  • The name of the recipe
  • A list of ingredients
  • A brief summary or description of the recipe
  • Photos of the finished dish
  • A link to the recipe

Recipe rich results can be very helpful for users who are looking for recipe ideas or trying to make a particular dish, as they can provide a brief overview of the recipe and photos of the finished dish. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for recipe rich results, you should use structured data to mark up the recipes on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality recipes on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


14. Review snippet

A review snippet is a type of Rich Result that displays a review or rating in the search results page. Review snippets are typically displayed next to the name of the website or product being reviewed, and can be very helpful for users who are trying to find information about a particular product or service.

Review snippets typically include things like:

  • The name of the product or service being reviewed
  • The rating or score of the review
  • A brief summary of the review
  • A link to the source of the review

Review snippets can be very helpful for users who are trying to find information about a particular product or service, as they can provide a quick overview of the review and the rating. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for review snippets, you should use structured data to mark up the reviews on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality reviews on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


15. Sitelinks search box

A sitelinks search box is a type of Rich Result that displays a search box in the search results page, specifically for searching within a particular website. Sitelinks search boxes are typically displayed under the main listing for a website, and can be very helpful for users who are looking for specific information within a particular website.

Sitelinks search boxes typically include things like:

  • A search box for searching within the website
  • A prompt or label indicating that the search box is for searching within the website
  • A button for submitting the search query

Sitelinks search boxes can be very helpful for users who are looking for specific information within a particular website, as they can provide a quick and easy way to search within the website. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for a sitelinks search box, you should use structured data to mark up the search box on your website and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality search functionality on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.

16. Special Announcement

Special Announcement rich results are a type of Rich Result that display a special announcement in the search results page. They are designed to help users find important information about a particular topic, and can be very helpful for users who are looking for updates or news on a particular topic.

Special Announcement rich results typically include things like:

  • The title of the announcement
  • A brief summary or description of the announcement
  • A link to more information about the announcement

Special Announcement rich results can be very helpful for users who are looking for updates or news on a particular topic, as they can provide important information in a concise and easy-to-use format. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

To optimize your website for Special Announcement rich results, you should use structured data to mark up the announcements on your pages and make it easier for search engines to understand the content of your website. You can also make sure to include high-quality announcements on your website, and use appropriate tags and descriptions to help search engines understand the context of your content.


17. Video

Video rich results are a type of Rich Result that display a video in the search results page. They are designed to help users find and watch videos, and can be very helpful for users who are looking for information on a particular topic or are interested in a particular video.

Video rich results typically include things like:

  • The title of the video
  • A brief summary or description of the video
  • A thumbnail image of the video
  • The length of the video
  • A link to the video

Video rich results can be very helpful for users who are looking for information on a particular topic or are interested in a particular video, as they can provide a brief overview of the video and a link to watch it. They can also be helpful for search engines, as they can provide additional context and help search engines understand the content of a webpage.

Differences between Featured Snippets and Rich Results

Featured Snippets and Rich Results are both types of special content that can appear in Google search results. However, they serve slightly different purposes and have some key differences.

Featured Snippets are a summary of an answer to a user’s question, displayed at the top of the search results page. They are designed to provide quick, relevant answers to users’ queries. They usually include a title, a summary of the answer, and a link to the source of the information.

Rich Results, on the other hand, are designed to provide more visual and interactive information to users. They may include things like images, videos, and other media, as well as structured data that allows them to be displayed in a more visually appealing and interactive way. Rich Results may include things like recipes, products, events, and more.

In summary, the main difference between Featured Snippets and Rich Results is that Featured Snippets are designed to provide quick answers to user questions, while Rich Results are designed to provide more visual and interactive information.


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