Email Writing that end up in the Inbox

2 min


Collecting and writing emails to your website visitors is the cornerstone of all successful online businesses.

In fact, any business that doesn’t send or collect emails will eventually fail in the present day competitive online marketplace, since they are putting all their eggs in one basket (Google).

Below I outline some of the steps to writing emails.

1. Confirmation Email

A confirmation email is an email you sent to your users to confirm something they sign up for.

For example, you can send a confirmation email for newsletter signup, ebook download confirmation, product confirmation, and email list confirmation, etc.

Your confirmation email must follow the following rules:

  1. The title tag of your confirmation email must have your website or business name.
  2. Confirmation email must be short and straight to the point.
  3. You must not have an unsubscribe button on your confirmation email, since it isn’t a newsletter.

Below I outline how your confirmation email should be.

YesterBlog Subscription Confrimation (Title)

Hi there,

Confirm your subscription to here.

In the above example, the confirmation email is short and conscies, just like how any confirmation email should be.

2. Newsletter Email

A newsletter email is an email you blast to your subscribers in case you just published a new blog post.

In general, many people have their own rules for newsletter emails. But I followed their rules, and it never brought me success, just unsubscribe.

Below I outline the rules, which has given me success in my emails.

Your newsletter email must follow the following rules:

  1. The title tag of your confirmation email must have your website or business name.
  2. Newsletter email must be short and straight to the point.
  3. You have an unsubscribe button on your confirmation email, since it is a newsletter.

An example of a newsletter email will be this.

YesterBlog Friday Updates

Hi there,

A new method of relaxation is given.

Find out how bloggers are relaxing here

YesterYes

Subscribe/Unsubscribe

3. Product or Reminder Emails Writing

A product or reminder email, is an email you send out to your subscribers during a product or event lanch.

This email if not done properly will not end up in the inbox.

Your newsletter email must follow the following rules:

  1. The title tag of your confirmation email must have your website or business name.
  2. Newsletter email must be short and straight to the point.
  3. You have an unsubscribe button on your confirmation email, since it is a newsletter.

An example of a product or reminder email will be this.

YesterBlog Course Remedy

Hi there,

A new method of relaxation is given.

Find out how bloggers are relaxing here

YesterYes

Subscribe/Unsubscribe

Testing Your Email

Before you send your email, you should test it out, by sending it to these online tools to get a good score.

Aim for a score close to 10.

  1. https://www.mail-tester.com/
  2. https://mailtester.com/en/

See Also

Learn how to Blog


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